BLUE BIKINIS
There’s something about a blue bikini.
Maybe it’s because it reminds us of European summers. Or because it somehow manages to look expensive without trying too hard.
Either way, it’s one of those colours that never really leaves your swimwear rotation.
From soft baby blue bikinis to brighter cobalt blue bikinis, our collection of blue swimwear is designed for beach days, boat days and those holidays where you accidentally take 400 photos of the ocean.
Shop blue bikini tops, blue bikini bottoms and matching blue bikini sets in the GUD Swim fits you already know and love.
BLUE BIKINI TOPS & BOTTOMS DESIGNED TO FIT PROPERLY
A lot of bikinis look good standing still.
We’re more interested in how they fit after three swims, two margaritas and six hours in the sun.
Our blue bikini tops come in a range of silhouettes, including our signature clip-front styles, supportive underwire shapes, bandeau tops and adjustable fits. Pair them with blue bikini bottoms in different cuts and coverage levels to build a set that actually works for your body.
Different size on top and bottom? Completely normal. That’s why our bikinis are sold separately, so you can mix and match your size, style and coverage.
Because spending your entire beach day fixing your bikini wasn’t really on the itinerary.
FIND YOUR BLUE
Some people want a baby blue bikini they’ll wear all summer.
Some people want a cobalt blue bikini that does all the talking.
Luckily, blue comes in enough shades to accommodate both personalities.
Our collection moves from soft sky blues through to deeper, brighter blue tones, with smooth and textured fabrics depending on the style. Wear yours as a matching blue bikini set, or mix your favourite blue bikini top and bottoms with other colours.
Whichever blue you choose, these are the pieces you’ll keep reaching for long after the holiday tan disappears.
BLUE BIKINI STYLES
Finding the right bikini is less about following rules and more about finding the shape you actually feel good in.
Our blue bikini tops include supportive, adjustable and removable-padded styles, alongside our signature clip-front silhouettes. Choose from bandeau and underwire shapes through to styles designed with more adjustability through the straps and underbust.
For bottoms, choose from cheekier cuts, high-rise shapes and different levels of coverage. Every blue bikini set can be mixed and matched, so you’re not locked into one top, one bottom or one size.
Basically, more options. As there should be.
SUSTAINABLE BLUE SWIMWEAR
Looking good is great.
Doing slightly less damage while doing it feels pretty good too.
Our blue swimwear is made with considered materials, including recycled fabrics across our range. We also use recycled materials for our linings, while our packaging is designed to avoid the unnecessary plastic that still comes with a lot of swimwear.
We produce in considered quantities rather than making huge amounts of stock we hope somebody eventually buys. In fact, we’ve never thrown away a bikini.
Better swimwear, with less of the rubbish.
BLUE BIKINI FAQs
WHAT BLUE BIKINI STYLES DOES GUD SWIM OFFER?
Our blue bikini collection includes a range of blue bikini tops and bottoms, from our signature clip-front tops to underwire, bandeau and adjustable styles. Bikini bottoms are available in different rises and coverage levels, so you can mix and match your favourite combination.
HOW DO I CHOOSE THE RIGHT BLUE BIKINI TOP?
Start with how you want it to fit. If support is your priority, look for adjustable straps, adjustable underbust bands and structured or underwire styles. If you prefer a more minimal fit, our bandeau and clip-front styles are a good place to start. Our size guide also includes real-life fit references to make choosing your size easier.
CAN I MIX AND MATCH BLUE BIKINI TOPS AND BOTTOMS?
Yes. All GUD Swim bikini tops and bottoms are sold separately, so you can choose different styles and sizes on top and bottom. Because bodies very rarely arrive as a matching set.
ARE GUD SWIM BLUE BIKINIS SUSTAINABLE?
Sustainability is built into the way we make our swimwear, from using recycled fabrics and linings to reducing unnecessary packaging and producing in considered quantities to minimise waste.
HOW SHOULD A BLUE BIKINI FIT?
Comfortably. Revolutionary concept, we know.
Your bikini should feel secure without digging in, slipping or needing constant adjustment. Many of our styles include adjustable features to help you personalise the fit to your body.
HOW DO I CARE FOR MY BLUE BIKINI?
Rinse your bikini in fresh, cold water after swimming and hand wash gently when needed. Avoid harsh detergents, rough surfaces and leaving your swimwear wet for long periods. Dry it in the shade rather than direct sunlight to help keep the fabric and colour looking their best.
SHOP BLUE BIKINIS ONLINE
Consider this your sign to add some blue to the swimwear drawer.
Explore GUD Swim blue bikinis, from baby blue and sky blue through to bold cobalt shades, and mix and match your favourite tops and bottoms to create your own set.
Not feeling blue? Shop our full collection of bikinis, or explore black bikinis, brown bikinis, green bikinis and red bikinis.